I build products users keep using.
Product Manager & Designer at Zobaze, a billing and POS app with 2M+ downloads in 180+ countries. I co-own the product with the founder: the research, the call on what to build, the screens, and the A/B test that tells us if it worked.
- 4+ yrs product & design
- 1,000+ customer conversations
- Hyderabad, India
Product calls and the screens that shipped them.
At Zobaze I did the product and the design, so each story runs the same way: research, ideas, the solution, and the number that moved.
Bizli
Small businesses thought POS was built for supermarkets. I proposed a billing app that starts as the calculator they already trust, and co-led it to the Play Store in one month.
50,000+ downloads- Product
- Discovery · positioning · MVP scope
- Design
- Concept · prototype · UI
Onboarding redesign
Almost half of new users left during onboarding. Now they make a real receipt for their own business before they sign up.
34% → 56% day-30 retention, A/B tested- Product
- Drop-off analysis · A/B test · success metric
- Design
- Research · flows · UI
Defining activation
I defined what an active business looks like from usage data, then built nudges that walk every new user towards it.
38% → 54% monthly activation- Product
- Metric definition · A/B test · rollout
- Design
- Nudge journey
Stock Health Score
Updating stock meant a long form for every item. I replaced it with a card-swipe flow that asks only for what each business tracks.
~30% → ~40–45% update stock every 14 days- Product
- Problem framing · success metric
- Design
- Concept · prototype · UI
Same four steps, whether it's a new product or one old screen.
Every project above is written in this order, so you can jump to the part you care about.
See my AI work →Research
Support chats, sales calls, Amplitude funnels and Clarity recordings. Find the drop-off and the reason behind it.
Ideation
Pick the metric that proves it worked, list the options, and decide what to cut to ship it fast.
Solution
Design on the system I set up, prototype it, and hand it to Android with the tracking events written down.
Success
A/B test where we can, read the funnel after launch, and roll out only what moved the number.
From the support desk to owning the product.
I started by answering customers' questions, selling to resellers and co-running a small business. That's where I learned what users need before I designed for them.
Zobaze
Mar 2022 – PresentProduct Manager & Designer
Co-own the core POS app and Bizli with the founder: discovery, prioritisation, PRDs and success metrics, design from research to developer handoff, and post-launch measurement. Built the design system the app runs on. Co-led Restokeep, an app for restaurant owners to track sales and operations.
Zobaze
Feb 2021 – Mar 2022Customer Success, B2B Sales & Growth
Early team member. Built customer success from scratch and led a 3-person team supporting users in 180+ countries. Built the reseller channel from zero and set up the first product-education channels.
Zayra Decors
Jan 2020 – Jan 2021Co-Founder
Co-founded a design-led furniture and home decor venture in Kerala. Owned customer discovery, positioning, operations and commercial decisions.
Al Muheet Al Aam Technology
Mar 2018 – Dec 2019Business & Operations Executive · Dubai
Turned client needs into requirements for developers across three CRM and mobile-app projects.
University of Calicut
2012 – 2016Bachelor's, Electronics and Communication Engineering
Building a product for people who aren’t “tech people”?
I'm looking for Product Manager roles in mobile or B2B products. Based in Hyderabad.